ODG Logo Decal

"RIDE FOR THE BRAND"

Back in the old days of the west ranchers marked their live stock with a "brand" a unique mark. It was forged in iron, super heated in the coals of a hot fire, and burned into the backside of their horses and cattle. Soon cowboys began marking their leather saddles and gun belts.               

The brand was a ranch's trademark, representing pride, duty and stewardship. A great brand is reflective of its core values.  It symbolized loyalty, dedication, and cowboy camaraderie. When you rode for the brand, it meant that you had signed on to the mission, that you had committed, that you were a dedicated team member.

Having grown up on a small ranch in the mountains of Wyoming we carry that same tradition and spirit forward. The Orion Design Group "O" as we like to call it, is shaped round like the view from a set of night vision goggles. The mountains represent our home and foundation. The arc is the moon raising over the mountains to remind us of the nature of night time operations. The three stars are part of the star constellation    "Orion's belt" and are reminiscent of the mythology around the hunter warrior ethos.